Graphic Design:
It's
tough out there, trying to use your adverting dollars effectively. The competition
is on your heels looking to increase their market share at your expense!
A Integrated Communications Systems Group, we develop your company's unique brand by creating a strategy that attracts your prospective clients with imagination, skill, experience, and a sense of marketing that comes from years of experience. ICSG is a marketing, graphic design, and communications firm based on Long Island, New York. We have been helping our clients to achieve their marketing and communication goals for over 16 years. Our team can provide you with the expertise in corporate identity packages, branding, and logo development; in advertising; in marketing research; and in public information programs. We use a wide range of tools, including advertising campaigns, newsletters, annual reports, meetings, special events, direct mailings, interactive and print media. With award-winning graphic design, compelling language and bold graphic images, Integrated Communications Systems Group creates communication that memorable, attention-grabbing, and highly effective.
We are known for our creative marketing, for design, for photography and for
the internet.We have designed and produced complete corporate identity packages,
including the creation of logos and promotional materials as well as in-house
employee manuals and newsletters. We have created and implemented marketing
strategies for both start-up companies and established corporations. Our photographs
have appeared on the covers of national magazines, we have even received national
awards for our graphic design.
Our Philosophy
Whether you are designing a logo, a web site or a newsletter, it is graphic design that visually creates and communicates your message and motivates the viewer to take action. Whatever you do to promote your products or services, it is important keep a consistent look and feel that reflects the advantages of your products or services. This is done through branding.
A
brand is a distinguishing name or symbol designed to identify and differentiate
your products or services from those of your competitor. It is the process
of creating an association between a symbol or object, emotion or perception
and a product or service a company has to offer. The goal of branding is to
create loyalty to your product or service.
In addition to recognition, branding should create an emotional or cultural response. As consumers are bombarded with a vast array of products or services that meet the same need, branding allows consumers to consider only those products or services with which they identify. Thus, a strong brand is essential for evey company.
We
are specialists in building a brand’s equity including; brand awareness,
brand characteristics, message association, brand favorability, brand preference,
and ultimately brand loyalty. The brand must be consistent in all your marketing
materials. It has to represent you and your company at those times that you’re
not there to do it yourself — convincing your potential customers or
clients that you can provide what they want or need.